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deckmaster.com.au exists to assist the public
to achieve increased satisfaction from
timber framed decks through
improved performance over a longer life.
Licensed use of the Deck Master® brand
by builders of quality external domestic structures is intended to assist
the builder to be recognised for the quality of
the service they provide and the performance and longevity of the
structures they deliver to their clients.
One of the issues with the delivery of higher quality is that it
invariably costs more than lesser quality. The choices that are
made in materials and construction are more important for
structures exposed to the weather, as any deficiency in materials
or construction practices will quickly lead to problems from the
combined effects of sun and rain. The old saying that “You only
get what you pay for” is truer for weather exposed construction
than for construction which is protected from the weather.
Clients seldom have experience or detailed knowledge of what
constitutes good decking materials and construction practices and
may not recognise the performance and longevity benefits of
higher quality, so the focus becomes price rather than quality
and performance. The project is often awarded to the lowest cost
provider, not the best value provider.
So how do you, as a quality deck builder, convince your clients
about the performance and longevity benefits of quality materials
and construction and that it is worth paying a little extra for
the satisfaction which comes from a deck which performs well over
a long life.
One way is to be appointed as a Deck Master ®, a decking
specialist, able to integrate quality decking materials (decking
timber, subframe and accessories) and construction techniques,
fixings and maintenance into a quality project which performs
well over a long life.
The emphasis of Deck Master® is on quality,
performance and longevity rather than price.
What benefits will you receive by being a Deck Master® ?
• Identification and recognition as a quality decking
professional, providing high levels of customers service and
using quality materials and construction techniques to deliver
decking projects which give satisfying performance over a long
life,
• Centralised promotion through the Deck Master website and
complementary cross promotional activities, and
• Potentially accessing more work and higher quality work from
clients who are looking for quality and are prepared to pay a
reasonable premium to obtain it.
Deck Master® Information Service and Product and Service
Directory at www.deckmaster.com.au
A primary source of information for the public, and contact
between Deck Masters and their clients, is the Deck Master
website, which has three major elements:
• a decking information source - providing extensive
information to the public on decking materials and construction,
installation and maintenance techniques and reinforcing the
message that using good quality materials and practices will
create a more satisfying project through improved performance
over a longer life,
• a referral service to Deck Masters for clients who
are wanting a deck which will provide satisfying performance over
a long life and are looking for a builder who will deliver it for
them, and
• a referral service to suppliers of decking materials and
complementary products and services.
We believe that the website will be a great benefit to Deck
Masters in promoting quality to those potential clients who are
not intending to build their own deck but want their deck to be a
source of enjoyment over a long life.
In addition to providing information on, and promoting, best
practices in materials and construction, Deck Master also
provides information on and strongly recommends against poor
practices.
What are we offering to Deck Masters® ?
1. Use of the Deck Master brand as
public identification of being a decking specialist
2. Referral services to Deck Masters including a locality
listing, with personal profile of the
Deck Master and the areas he or she services,
3. Promotion of quality in materials and workmanship to your
potential clients, through the Deck Master website - available to
you and your clients 24 hours a day, 7 days a week, 365 days a
year (24/7/365)*,
4. Cross-promotional advertising as an additional means of
raising public awareness of Deck Master and putting you in touch
with our potential customers, and
5. On-going management and development of the Deck Master
business and brand to increase its recognition, reputation and
perception of value to the public as a sign of decking quality
and performance.
What we ask of Deck Master® ?
1. Agreeing to promote and deliver quality in client service,
materials and workmanship in the delivery of timber framed
decking projects,
2. Promotion of the Deck Master concept and website to the pubic
as a primary source of decking information assisting potential
clients to be more informed, knowledgeable and attuned to the
benefits of quality when discussing their project with their Deck
Master,
3. Identification with and public display of the Deck Master
brand and web address on your work vehicle or trailer to assist
in brand development and to gain a benefit from being “your local
Deck Master” as brand and business recognition grows, and
4. An annual fee for the locality listing in the Product and
Service Directory, the license to use the Deck Master ® brand
together with their existing business name and management and
development of the Deck Master business, brand and offering to
the public.
Client Service and Project Delivery Standard
The reputation and long-term success of Deck Master relies on
maintaining the integrity of the “commitment to quality in client
service and project delivery”.
Service Standard
The Deck Master will agree to provide personal service, as a
minimum, to a standard outlined in the Deck Master “Client
Service Standard”, which will be available on our website. The
Standard does not make unreasonable demands and incorporates
service elements which a professional builder would already be
providing.
Construction Standard
The primary good quality construction elements are outlined on
the website along with a downloadable “Construction Standard”
which the client or Deck Master would use as a starting point for
discussions about the quality of materials and workmanship.
We recognise that the client may choose a lesser standard at a
lower price, however the critical issue from Deck Master point of
view is that consumers be made aware of the performance benefits
of quality, be offered a choice of higher quality at an
appropriate price and be allowed to make an informed decision.
Our aim is to produce satisfied clients who will act as
referral advertisers for Deck Masters® .
The best way to achieve this is:
- to provide satisfaction during the construction process through
providing good service and forming a good relationship with the
client, and
- to provide satisfaction in the longer term through using good
quality materials and workmanship which will deliver a deck which
performs well over a long life.
Would you like to find out more?
If you would like to know more about how to become a Deck Master
please contact Outdoor Solutions Australia by email (by clicking
on the following link -
info@deckmaster.com.au
)
or by phone on 0419 725 779.
Please note that although care has been taken in the preparation
of this information guide, we accept no responsibility for errors
or omissions and information is subject to change without notice,
to remedy errors or omissions or to improve the Deck Master
offering.
*Subject to the Deck Master ISP maintaining the availability of
service. |
